https://mariel-schroder.com Mariel Schroder Fri, 06 Jun 2025 23:44:16 +0000 https://mariel-schroder.com en https://mariel-schroder.com/Mariel-Schroder Tue, 29 Sep 2020 22:35:28 +0000 Mariel Schroder https://mariel-schroder.com/Mariel-Schroder <img width="604" height="203" width_o="604" height_o="203" data-src="https://freight.cargo.site/t/original/i/45899e7924403d5393e95f3f577afe8ab9aa867967c166c0d3e0c7b76fc7f60e/Description_v2.png" data-mid="84267493" border="0" src="https://freight.cargo.site/w/604/i/45899e7924403d5393e95f3f577afe8ab9aa867967c166c0d3e0c7b76fc7f60e/Description_v2.png" /> https://mariel-schroder.com/Business-in-the-front Tue, 29 Sep 2020 22:35:28 +0000 Mariel Schroder https://mariel-schroder.com/Business-in-the-front [’25]&nbsp;BreadyWearVOGEL'S<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/767e17d1bb6619a6f7a886f8f33753843412f663daf725d71d7e843a701c57e8/Vogels_cover-photo.jpg" data-mid="234154963" border="0" src="https://freight.cargo.site/w/1000/i/767e17d1bb6619a6f7a886f8f33753843412f663daf725d71d7e843a701c57e8/Vogels_cover-photo.jpg" /> [’24-’25]&nbsp;Best Served TogetherCLOUDY BAY<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7f215a9690eb52c0e10964cb81d9f0273294763970395433eac1e6290b896ea8/CB_cover-photo.jpg" data-mid="234154962" border="0" src="https://freight.cargo.site/w/1000/i/7f215a9690eb52c0e10964cb81d9f0273294763970395433eac1e6290b896ea8/CB_cover-photo.jpg" /> [’23]&nbsp;CampaignMAIDEN BRIDAL BOUTIQUE<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d390acb6a11145724ea93a58973168b023dc03ca00c34dcf8bb698903f3bd8e4/Maiden-hover.jpg" data-mid="189991263" border="0" src="https://freight.cargo.site/w/1000/i/d390acb6a11145724ea93a58973168b023dc03ca00c34dcf8bb698903f3bd8e4/Maiden-hover.jpg" /> [’23]&nbsp;StylingRED11<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/85faa91fa820519ae8788c0ba02775c1caaced2e98ef92dec4d11c6d0977aea4/Red11-hover.jpg" data-mid="189991265" border="0" src="https://freight.cargo.site/w/1000/i/85faa91fa820519ae8788c0ba02775c1caaced2e98ef92dec4d11c6d0977aea4/Red11-hover.jpg" /> [’20-’23]&nbsp;CampaignsMOOCHI<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b023cd68f1c62a8631586cabecc5d7cc6886620a8235fcebb30a331fe048b7af/Campaign-hover.jpg" data-mid="164181233" border="0" src="https://freight.cargo.site/w/1000/i/b023cd68f1c62a8631586cabecc5d7cc6886620a8235fcebb30a331fe048b7af/Campaign-hover.jpg" /> [’20-’22] Key PiecesMOOCHI<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b3488fb654683248d412b4996043765571ed5ef0d735b57d9123068d342cafef/KP-hover.jpg" data-mid="164181235" border="0" src="https://freight.cargo.site/w/1000/i/b3488fb654683248d412b4996043765571ed5ef0d735b57d9123068d342cafef/KP-hover.jpg" /><img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b3488fb654683248d412b4996043765571ed5ef0d735b57d9123068d342cafef/KP-hover.jpg" data-mid="164181235" border="0" src="https://freight.cargo.site/w/1000/i/b3488fb654683248d412b4996043765571ed5ef0d735b57d9123068d342cafef/KP-hover.jpg" /> [’19]&nbsp;Made ReadyCITIZENS BANK<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/717cca6239b095f83a658aabb786f395ae450c81e81a833cf0418961216c0f4e/header_square_made-ready.jpg" data-mid="84172014" border="0" src="https://freight.cargo.site/w/1000/i/717cca6239b095f83a658aabb786f395ae450c81e81a833cf0418961216c0f4e/header_square_made-ready.jpg" /> [’19]&nbsp;100 YearsVASELINE<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/92db4b0b598368fed58c8b47830414f78fc0ed719cf2acacfdf103d5c9eece5f/header_square_vaseline.jpg" data-mid="84172012" border="0" src="https://freight.cargo.site/w/1000/i/92db4b0b598368fed58c8b47830414f78fc0ed719cf2acacfdf103d5c9eece5f/header_square_vaseline.jpg" /> [’19]&nbsp;Denial OhioNATIONWIDE<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b0fb2656f107d0e03c766570100c47817af2408849e5aa72dc4a06fa5133619a/header_square_nw.jpg" data-mid="84172011" border="0" src="https://freight.cargo.site/w/1000/i/b0fb2656f107d0e03c766570100c47817af2408849e5aa72dc4a06fa5133619a/header_square_nw.jpg" /> [’19]&nbsp;Good Villain<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c8a1118c9fa117a46829b7e85c0df75a1f2d927c4ee1fc3794229659bdd7cbbb/header_square_gv.jpg" data-mid="84172009" border="0" src="https://freight.cargo.site/w/1000/i/c8a1118c9fa117a46829b7e85c0df75a1f2d927c4ee1fc3794229659bdd7cbbb/header_square_gv.jpg" /> [’18]&nbsp;AccessCITIZENS ACCESS<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a40755ca57d3a530e4027092204800cf4872b133671c62cb9982524ab452c738/header_square_access.jpg" data-mid="84172013" border="0" src="https://freight.cargo.site/w/1000/i/a40755ca57d3a530e4027092204800cf4872b133671c62cb9982524ab452c738/header_square_access.jpg" /> [’18]&nbsp;Your Way FurtherIQVIA<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/43a1d13830b20ce84f1ecbcd8bc0208623bd9936b3152c6b61430a1cf347d13b/header_square_iqvia.jpg" data-mid="84172010" border="0" src="https://freight.cargo.site/w/1000/i/43a1d13830b20ce84f1ecbcd8bc0208623bd9936b3152c6b61430a1cf347d13b/header_square_iqvia.jpg" /> [’17]&nbsp;56 Days of DekadenceJÄGERMEISTER<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3e930aa0e59bfc78a0dadb53381cd6e11917c6977c49c3f6d49bb49b3b0c638b/header_square_jag.jpg" data-mid="84172005" border="0" src="https://freight.cargo.site/w/1000/i/3e930aa0e59bfc78a0dadb53381cd6e11917c6977c49c3f6d49bb49b3b0c638b/header_square_jag.jpg" /> [’16]&nbsp;Hungry MovesKFC<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b0b706bd09916d869f15edd08c11d1a4b06f8a5de1f2f9016a55db2e29353da1/header_square_kfc.jpg" data-mid="84172006" border="0" src="https://freight.cargo.site/w/1000/i/b0b706bd09916d869f15edd08c11d1a4b06f8a5de1f2f9016a55db2e29353da1/header_square_kfc.jpg" /> [’15]&nbsp;Crude Awakening<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/82b16f71adb96cd25f8ea7c613a55dc9eb65bcc202dbfb3efa8817e14fb67cc6/header_square_crude.jpg" data-mid="84172007" border="0" src="https://freight.cargo.site/w/1000/i/82b16f71adb96cd25f8ea7c613a55dc9eb65bcc202dbfb3efa8817e14fb67cc6/header_square_crude.jpg" /> https://mariel-schroder.com/Party-in-the-back Wed, 30 Sep 2020 21:29:08 +0000 Mariel Schroder https://mariel-schroder.com/Party-in-the-back SIDE HUSTLE When I am not creating campaigns and designing websites I indulge my other passion, fashion. I have been a lover of fashion and style from a young age, devising various innovative looks in my pre-school years and asking my mother to take photographic evidence. So it’s no big surprise that as I got older I branched out into designing and making my own clothes. True story - a lady ran after me during rush hour in a New York subway station to ask where I bought my dress, to which I replied - I made it! My latest project has been to create my own bedding. <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e99a21145a18e9ca29dc2d15351f5e98021fcb1f98a64acc0006b6ae390b18b4/Sewing_images_pillows_v2.jpg" data-mid="190449696" border="0" src="https://freight.cargo.site/w/1000/i/e99a21145a18e9ca29dc2d15351f5e98021fcb1f98a64acc0006b6ae390b18b4/Sewing_images_pillows_v2.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/975c48efb8a8d1ba2ac227f485443d6821a3905a36e9f41a9b7e16af7aa4f583/Sewing_images_striped-dress.jpg" data-mid="190449698" border="0" src="https://freight.cargo.site/w/1000/i/975c48efb8a8d1ba2ac227f485443d6821a3905a36e9f41a9b7e16af7aa4f583/Sewing_images_striped-dress.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/aa37474e263d2424cb37d1a11c5275fda159c2d1f8ab83725ef8d60963f23eca/Sewing_images_skirt.jpg" data-mid="190449697" border="0" src="https://freight.cargo.site/w/1000/i/aa37474e263d2424cb37d1a11c5275fda159c2d1f8ab83725ef8d60963f23eca/Sewing_images_skirt.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/b4fa78bbf68cfa5d7f1fe4aa75fb96a78be510bbe13aa72e7a32bef2930cffd6/Sewing_images_orange.jpg" data-mid="190449695" border="0" src="https://freight.cargo.site/w/1000/i/b4fa78bbf68cfa5d7f1fe4aa75fb96a78be510bbe13aa72e7a32bef2930cffd6/Sewing_images_orange.jpg" /> https://mariel-schroder.com/About-Contact Wed, 30 Sep 2020 22:02:12 +0000 Mariel Schroder https://mariel-schroder.com/About-Contact ABOUT An art director with a strong background in UX/UI design, I have an eye for detail and a vision for the whole picture. I love the energy of working collaboratively, but I’m also comfortable to go it alone when needed. Senior Art Director, DDB Aotearoa, New Zealand, 2024 - present Creative Director, mhs_studio_, New Zealand, 2023 - 2024 Creative Lead, Moochi, New Zealand, 2021 - 2023 Senior Brand Creative, Moochi, New Zealand, 2020 - 2021 Senior Art Director, Ogilvy, New York, 2019 - 2020Art Director, Ogilvy, New York, 2018-2019UX/UI Designer, Ogilvy, New York, 2017 - 2018 Digital Designer, Ogilvy &amp; Mather, New Zealand, 2016 - 2017 Digital Designer, Young + Shand, New Zealand, 2012 - 2015Bachelor of Design (First Class Honours), 2015 I am skilled in Figma, Photoshop, Illustrator, InDesign, and Premier Pro. I have worked on the following brands: Maiden Bridal Boutique, Red 11 Model Management, Hera Couture, Covering Climate Now, Moochi, Citizens Bank, IKEA, Vaseline, IQVIA, Nationwide, Jagermeister, BP, Countdown, KFC, Number One Shoes, Rebel Sport, Briscoes, Sealord, Cadbury, Air New Zealand, Grabaseat, Flybuys, Steinlager, Watties, Midori, Smirnoff, NZ Blood, Vogels, Freyas, Buddle Findlay, For Baby, Kiwi Bacon, NutriBullet, SodaStream, Vanish, Wither Hills, Aqua Cars &amp; Finance, Go Car Finance, Blue Sky Rentals. SAY HI +64 21 226 5353 Send me an email&nbsp; |&nbsp; Let’s become LinkedIn friends AWARDS 2019 Clio Bronze 2019 OneShow Shortlist 2019 London International Awards Gold &amp; Bronze 2016 Red Dot Awards Winner 2016 Best Design Awards Finalist https://mariel-schroder.com/Best-Served-Together Wed, 04 Jun 2025 07:48:02 +0000 Mariel Schroder https://mariel-schroder.com/Best-Served-Together CLOUDY BAY BEST SERVED TOGETHER 2025 Senior Art DirectorDDB Group Aotearoa At Cloudy Bay, we know careful craft pairs well with a daring spirit. And an obsession with making great wine pairs well with getting our hands dirty. As New Zealanders, we also know that starry nights pair well with switched-off phones. Puddles pair well with bare feet and your best friend. Leaving work early pairs well with your balcony and the last bit of sun. The final day of harvest pairs well with a Pinot shared in the vines. Moonlight with a late-night ocean swim with the one you love. Sunday afternoons with impromptu lunches at that little place on the corner. And being fully present in the moment pairs well with people you care about. This is togetherness. With each other, with this place, with this time... And with Cloudy Bay as the thread that deepens our connection. Best Served Together <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/a3e12a44c948540939450f7891c730407ed4599215d7b221292bbc7a60c838a4/CB-Glimpses-GamesNight-395---Review.jpg" data-mid="234155335" border="0" src="https://freight.cargo.site/w/1000/i/a3e12a44c948540939450f7891c730407ed4599215d7b221292bbc7a60c838a4/CB-Glimpses-GamesNight-395---Review.jpg" /> <img width="8736" height="11648" width_o="8736" height_o="11648" data-src="https://freight.cargo.site/t/original/i/403635fd9c99743103641e9a1901fe0959245ee10652e498ffb55ff39b3c8053/CB_Best-Served-Together_0470_Games-Night---Review.jpg" data-mid="234155342" border="0" src="https://freight.cargo.site/w/1000/i/403635fd9c99743103641e9a1901fe0959245ee10652e498ffb55ff39b3c8053/CB_Best-Served-Together_0470_Games-Night---Review.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/5943e5a47effe19199260f68fd352ac97aaf7a8640a30bb4204b40eef244764e/CB-Glimpses-GamesNight-344---Review.jpg" data-mid="234155337" border="0" src="https://freight.cargo.site/w/1000/i/5943e5a47effe19199260f68fd352ac97aaf7a8640a30bb4204b40eef244764e/CB-Glimpses-GamesNight-344---Review.jpg" /> <img width="11648" height="8736" width_o="11648" height_o="8736" data-src="https://freight.cargo.site/t/original/i/8af562042e10ec56dce4b7e4fdfe8fbd422716ad105139077129b148b1b43917/CB_Best-Served-Together_0392_Games-Night---Review.jpg" data-mid="234155336" border="0" src="https://freight.cargo.site/w/1000/i/8af562042e10ec56dce4b7e4fdfe8fbd422716ad105139077129b148b1b43917/CB_Best-Served-Together_0392_Games-Night---Review.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/2bb78842edf90fe009db8d5908cdfd73040a7a96a1b35f0a20378584824a16c5/CB-Glimpses-GamesNight-333---Review.jpg" data-mid="234155338" border="0" src="https://freight.cargo.site/w/1000/i/2bb78842edf90fe009db8d5908cdfd73040a7a96a1b35f0a20378584824a16c5/CB-Glimpses-GamesNight-333---Review.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/bb2489c43b183c3434ad8a4dc93fbecb1d602e23c3d4a2bcbe7cbdf710447b04/CB-Glimpses-GamesNight-293---Review.jpg" data-mid="234155340" border="0" src="https://freight.cargo.site/w/1000/i/bb2489c43b183c3434ad8a4dc93fbecb1d602e23c3d4a2bcbe7cbdf710447b04/CB-Glimpses-GamesNight-293---Review.jpg" /> We’re here for the deep chats. And the snort laughing.BEST SERVED TOGETHER <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/5e89524eed037932927a01f65e8894b5a4bd56c17e18c98e986512e7cdcd6527/CB-Glimpses-AfternoonDate-1405---Review.jpg" data-mid="234277749" border="0" data-scale="17.5" src="https://freight.cargo.site/w/1000/i/5e89524eed037932927a01f65e8894b5a4bd56c17e18c98e986512e7cdcd6527/CB-Glimpses-AfternoonDate-1405---Review.jpg" /> <img width="8736" height="11648" width_o="8736" height_o="11648" data-src="https://freight.cargo.site/t/original/i/1a17ca3304ed4cca36ace1c6765b769743b13603197942433e46c55d9c9a27a8/CB_Best-Served-Together_1115_Afternoon-Date---Review.jpg" data-mid="234277746" border="0" src="https://freight.cargo.site/w/1000/i/1a17ca3304ed4cca36ace1c6765b769743b13603197942433e46c55d9c9a27a8/CB_Best-Served-Together_1115_Afternoon-Date---Review.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/7a4833d5e27bd7b5673072049aa58b3f78e20bb86eb889ead7742f614aa211c8/CB-Glimpses-AfternoonDate-1188_v2---Review.jpg" data-mid="234277745" border="0" src="https://freight.cargo.site/w/1000/i/7a4833d5e27bd7b5673072049aa58b3f78e20bb86eb889ead7742f614aa211c8/CB-Glimpses-AfternoonDate-1188_v2---Review.jpg" /> <img width="11648" height="8736" width_o="11648" height_o="8736" data-src="https://freight.cargo.site/t/original/i/f0529d810fefe8af207be03a0d667c10caa1ba3f16f25a48c366b4f057aeb227/CB_Best-Served-Together_1143_Afternoon-Date---Review.jpg" data-mid="234277750" border="0" src="https://freight.cargo.site/w/1000/i/f0529d810fefe8af207be03a0d667c10caa1ba3f16f25a48c366b4f057aeb227/CB_Best-Served-Together_1143_Afternoon-Date---Review.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/182d66ffa3fdb8f79cb6926d193dee40163810e6aa1376ee7dca9513017d4bb4/CB-Glimpses-AfternoonDate-1331---Review.jpg" data-mid="234277747" border="0" src="https://freight.cargo.site/w/1000/i/182d66ffa3fdb8f79cb6926d193dee40163810e6aa1376ee7dca9513017d4bb4/CB-Glimpses-AfternoonDate-1331---Review.jpg" /> <img width="8736" height="11648" width_o="8736" height_o="11648" data-src="https://freight.cargo.site/t/original/i/3019a0d169d86caf33af30f70185b9174a9f5acfc710f7ecb755850b19a41413/CB_Best-Served-Together_1161_Afternoon-Date---Review.jpg" data-mid="234277748" border="0" src="https://freight.cargo.site/w/1000/i/3019a0d169d86caf33af30f70185b9174a9f5acfc710f7ecb755850b19a41413/CB_Best-Served-Together_1161_Afternoon-Date---Review.jpg" /> Sunday afternoon. 4pm. Just you and me.BEST SERVED TOGETHER <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/d731d4dc4e0b63718b603401c51961a2b130d5994dc51fdb79e0be4f7d5d9668/CB-Glimpses-Sunset-924---Review.jpg" data-mid="234277952" border="0" src="https://freight.cargo.site/w/1000/i/d731d4dc4e0b63718b603401c51961a2b130d5994dc51fdb79e0be4f7d5d9668/CB-Glimpses-Sunset-924---Review.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/c950f1efabd53c72da6326a5e7667fc5a8666d885d3889519dff98a64d0de0ef/CB-Glimpses-Sunset-482---Review.jpg" data-mid="234277956" border="0" src="https://freight.cargo.site/w/1000/i/c950f1efabd53c72da6326a5e7667fc5a8666d885d3889519dff98a64d0de0ef/CB-Glimpses-Sunset-482---Review.jpg" /> <img width="8736" height="11648" width_o="8736" height_o="11648" data-src="https://freight.cargo.site/t/original/i/0fab86de0d0a24606d3d6863e82f59acba3091537e647a2e48ada95c5fc1b1c3/CB_Best-Served-Together_0804_Sunset---Review.jpg" data-mid="234277951" border="0" src="https://freight.cargo.site/w/1000/i/0fab86de0d0a24606d3d6863e82f59acba3091537e647a2e48ada95c5fc1b1c3/CB_Best-Served-Together_0804_Sunset---Review.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/c21e25f8b88eca508d2ee51789de62ce0d7bbcac7eb996476211e6c62ff7fd7a/CB-Glimpses-Sunset-1066---Review.jpg" data-mid="234277953" border="0" src="https://freight.cargo.site/w/1000/i/c21e25f8b88eca508d2ee51789de62ce0d7bbcac7eb996476211e6c62ff7fd7a/CB-Glimpses-Sunset-1066---Review.jpg" /> <img width="11648" height="8736" width_o="11648" height_o="8736" data-src="https://freight.cargo.site/t/original/i/2cddee4765f93eba108337f06e140b1e714018a47fdab53abfb7adf4403947c7/CB_Best-Served-Together_0853_Sunset---Review.jpg" data-mid="234277957" border="0" src="https://freight.cargo.site/w/1000/i/2cddee4765f93eba108337f06e140b1e714018a47fdab53abfb7adf4403947c7/CB_Best-Served-Together_0853_Sunset---Review.jpg" /> <img width="5343" height="8011" width_o="5343" height_o="8011" data-src="https://freight.cargo.site/t/original/i/a483cefa4b38ce9ad2c258592a9ec33b32dab960830b6e5d80850a5fd6f62b1e/CB-Glimpses-Sunset-1021---Review.jpg" data-mid="234277955" border="0" src="https://freight.cargo.site/w/1000/i/a483cefa4b38ce9ad2c258592a9ec33b32dab960830b6e5d80850a5fd6f62b1e/CB-Glimpses-Sunset-1021---Review.jpg" /> Tuesday night. After work. Impromptu catch up.BEST SERVED TOGETHER https://mariel-schroder.com/Vogels-BreadyWear Fri, 06 Jun 2025 23:44:16 +0000 Mariel Schroder https://mariel-schroder.com/Vogels-BreadyWear VOGEL’S BREADYWEAR 2025 Senior Art DirectorDDB Group Aotearoa Vogel’s is New Zealand’s most beloved bread. Problem is, we can only get it here. And with record numbers of us leaving, there’s a lot of young Kiwis out there missing their favourite loaf. Of course, we can and do take it over the border, but at almost 1kg per loaf, it comes at a significant cost to your weight limit. Until now.2025 AWARD Awards - Silver2025 Best Awards finalist <img width="2140" height="214" width_o="2140" height_o="214" data-src="https://freight.cargo.site/t/original/i/797446f7ec4d63d12fa6837ad996bdcb0fd2ff49595ec68e757665792cb30a9f/They-cant-weigh-it-if-you-wear-it..png" data-mid="234278123" border="0" src="https://freight.cargo.site/w/1000/i/797446f7ec4d63d12fa6837ad996bdcb0fd2ff49595ec68e757665792cb30a9f/They-cant-weigh-it-if-you-wear-it..png" /> <img width="923" height="1266" width_o="923" height_o="1266" data-src="https://freight.cargo.site/t/original/i/ba4bbd6c18006377457446c0a745fd0e1fba57985d1250eb189671cb4776468d/1.jpg" data-mid="234278121" border="0" src="https://freight.cargo.site/w/923/i/ba4bbd6c18006377457446c0a745fd0e1fba57985d1250eb189671cb4776468d/1.jpg" /> <img width="923" height="1266" width_o="923" height_o="1266" data-src="https://freight.cargo.site/t/original/i/7bb200c6f4cad520c6a0bd25a8efc9288b3fc3d908944aa60a0a99e291a4fbb7/2.jpg" data-mid="234278120" border="0" src="https://freight.cargo.site/w/923/i/7bb200c6f4cad520c6a0bd25a8efc9288b3fc3d908944aa60a0a99e291a4fbb7/2.jpg" /> <img width="923" height="1266" width_o="923" height_o="1266" data-src="https://freight.cargo.site/t/original/i/358489497a260c542453b732850ae9376c22cbe39f030febff771611b30d253b/3.jpg" data-mid="234278119" border="0" src="https://freight.cargo.site/w/923/i/358489497a260c542453b732850ae9376c22cbe39f030febff771611b30d253b/3.jpg" /> <img width="923" height="1266" width_o="923" height_o="1266" data-src="https://freight.cargo.site/t/original/i/e650ae449da9bd46ef515fca14c6b17e52406c8da746eacadaa8fe04afe88eaf/4.jpg" data-mid="234278118" border="0" src="https://freight.cargo.site/w/923/i/e650ae449da9bd46ef515fca14c6b17e52406c8da746eacadaa8fe04afe88eaf/4.jpg" /> Breadywear. The intersection between fashion, and pieces of bread.BreadyWear leverages a convenient loophole in the airline rulebook. Checked bags and carry-ons? Weighed, scanned and regulated. The clothes on your back? A total free-for-all. So knowing that, we made a collection, consisting of: The Breaded Jacket, which holds up 32 slices, the Neckloaf, a chic travel pillow that carries two whole loaves, and the Rye Mask, good for two slices. <img width="4032" height="2616" width_o="4032" height_o="2616" data-src="https://freight.cargo.site/t/original/i/d2a516b1a67ac54e4d1a86aaca41bdcfd44e52d0a0b75b2e3f98902f56f45779/Free_A4_Brochure_Mockup_1-1.png" data-mid="234278161" border="0" src="https://freight.cargo.site/w/1000/i/d2a516b1a67ac54e4d1a86aaca41bdcfd44e52d0a0b75b2e3f98902f56f45779/Free_A4_Brochure_Mockup_1-1.png" /> <img width="4032" height="2100" width_o="4032" height_o="2100" data-src="https://freight.cargo.site/t/original/i/813d6ceb9decc0297923d74b53ab32a4792d863bd242572dbc2cc28f55261c37/5.jpg" data-mid="234278168" border="0" src="https://freight.cargo.site/w/1000/i/813d6ceb9decc0297923d74b53ab32a4792d863bd242572dbc2cc28f55261c37/5.jpg" /> <img width="924" height="1299" width_o="924" height_o="1299" data-src="https://freight.cargo.site/t/original/i/d3c4a745bf0ad15935175b3f8e845991f7b12257551b3801895ae9652fb60eaf/6.jpg" data-mid="234278167" border="0" src="https://freight.cargo.site/w/924/i/d3c4a745bf0ad15935175b3f8e845991f7b12257551b3801895ae9652fb60eaf/6.jpg" /> <img width="924" height="1299" width_o="924" height_o="1299" data-src="https://freight.cargo.site/t/original/i/3584698d36a23f6af3746002a0b85b8a9a1524637701747a43ffdff948a8393a/7.jpg" data-mid="234278166" border="0" src="https://freight.cargo.site/w/924/i/3584698d36a23f6af3746002a0b85b8a9a1524637701747a43ffdff948a8393a/7.jpg" /> <img width="921" height="1299" width_o="921" height_o="1299" data-src="https://freight.cargo.site/t/original/i/de0d23585a229a5fc6d71bfc1f7364ef609fed668e50510b3bb9a1fd8df145eb/8.jpg" data-mid="234278165" border="0" src="https://freight.cargo.site/w/921/i/de0d23585a229a5fc6d71bfc1f7364ef609fed668e50510b3bb9a1fd8df145eb/8.jpg" /> <img width="921" height="1299" width_o="921" height_o="1299" data-src="https://freight.cargo.site/t/original/i/a87aed2abf46844450d3791a1fad360a66d0fcd2bfcac1b76dddb997319c71c0/9.jpg" data-mid="234278164" border="0" src="https://freight.cargo.site/w/921/i/a87aed2abf46844450d3791a1fad360a66d0fcd2bfcac1b76dddb997319c71c0/9.jpg" /> Probably the world’s first high-end, bread-related fashion boutique.We launched the collection airside in the Transit Corridor at Auckland International Airport, where Kiwi leavers could pick up their BreadyWear as they headed off on their travels. We also created a bread-fashion film, OOH and social to spread the bread nationwide. <img width="1974" height="1974" width_o="1974" height_o="1974" data-src="https://freight.cargo.site/t/original/i/fb902c5a359ecbaf9622b7cc95fb6958bc8ac10c000cee1257d65b5095a739a9/10.jpg" data-mid="234278163" border="0" src="https://freight.cargo.site/w/1000/i/fb902c5a359ecbaf9622b7cc95fb6958bc8ac10c000cee1257d65b5095a739a9/10.jpg" /> <img width="1974" height="1974" width_o="1974" height_o="1974" data-src="https://freight.cargo.site/t/original/i/3f2c71601cf3d77ed906eb42efb3b467ed3f2465f281e27187d1ff80a39584c7/11.jpg" data-mid="234278162" border="0" src="https://freight.cargo.site/w/1000/i/3f2c71601cf3d77ed906eb42efb3b467ed3f2465f281e27187d1ff80a39584c7/11.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/4c91d13c4d832135fc2af6c681c1c055653adfb531e62e66f651d1c1726c725c/BreadyWear_AwardBoard_BrandExperience_ConsumerGoods_Supporting2.jpg" data-mid="234278196" border="0" src="https://freight.cargo.site/w/1000/i/4c91d13c4d832135fc2af6c681c1c055653adfb531e62e66f651d1c1726c725c/BreadyWear_AwardBoard_BrandExperience_ConsumerGoods_Supporting2.jpg" /> <img width="4320" height="2451" width_o="4320" height_o="2451" data-src="https://freight.cargo.site/t/original/i/c2a9b2d7f5256bedec0cd9c7221a50ed8fc5a064d50d4089b9cece565d0dd893/Bottom-footer.jpg" data-mid="234278203" border="0" src="https://freight.cargo.site/w/1000/i/c2a9b2d7f5256bedec0cd9c7221a50ed8fc5a064d50d4089b9cece565d0dd893/Bottom-footer.jpg" /> https://mariel-schroder.com/Maiden-Bridal-Boutique Wed, 06 Sep 2023 09:01:17 +0000 Mariel Schroder https://mariel-schroder.com/Maiden-Bridal-Boutique MAIDEN BRIDAL BOUTIQUE 2023 Creative productionmhs_studio_ As a new brand, Maiden Bridal Boutique needed a splashy campaign to allow them to break in and stand out in the bridal sector. We created an environment where the customer is transported to an enchanted European feeling destination, yet with a modern edge. I was&nbsp;responsible for the campaign conception and implementation, including photographic style, photographer, model, hair &amp; makeup and location. On the day of the shoot I worked alongside the photographer and art&nbsp;directed&nbsp;each shot to ensure we&nbsp;got&nbsp;a wide variety of locations and poses. Post shoot, I&nbsp;was&nbsp;responsible for image selection and retouching. <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/ac8d65597979a0b03e61f5a3c7a37e35fc5b46cad96c5d02c9cf94f3ad0cefc6/1.jpg" data-mid="189918256" border="0" src="https://freight.cargo.site/w/559/i/ac8d65597979a0b03e61f5a3c7a37e35fc5b46cad96c5d02c9cf94f3ad0cefc6/1.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/3503928f90c5671643d53a42db5462d2804428697fa7fef388f910f6cc312903/2.jpg" data-mid="189918257" border="0" src="https://freight.cargo.site/w/559/i/3503928f90c5671643d53a42db5462d2804428697fa7fef388f910f6cc312903/2.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/b555ad1aa8c40b65d3b14f8ec943617790761e470aa949983c0fd8a016028138/3.jpg" data-mid="189918258" border="0" src="https://freight.cargo.site/w/559/i/b555ad1aa8c40b65d3b14f8ec943617790761e470aa949983c0fd8a016028138/3.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/73414d8d5ad902736ac84a1020cad719c9d017bf17c97c33fa9b1a7787db8fb9/4.jpg" data-mid="189918259" border="0" src="https://freight.cargo.site/w/559/i/73414d8d5ad902736ac84a1020cad719c9d017bf17c97c33fa9b1a7787db8fb9/4.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/6057d07d6a838669e881ed06b4526fc5743f3c11db95f7a9fce850b885b12c70/5.jpg" data-mid="189918260" border="0" src="https://freight.cargo.site/w/559/i/6057d07d6a838669e881ed06b4526fc5743f3c11db95f7a9fce850b885b12c70/5.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/c146896ff29dae00a3a7bc1b61c11f05ea2d40972e384e42cc9eaa11fd5a316d/6.jpg" data-mid="189918261" border="0" src="https://freight.cargo.site/w/559/i/c146896ff29dae00a3a7bc1b61c11f05ea2d40972e384e42cc9eaa11fd5a316d/6.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/4aac9860b9e8bf0c78d39c828d018bfdcc8415a3a99e6381f21f88018bf36c56/7.jpg" data-mid="189918262" border="0" src="https://freight.cargo.site/w/559/i/4aac9860b9e8bf0c78d39c828d018bfdcc8415a3a99e6381f21f88018bf36c56/7.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/36798c9f3d1d7488ba315e6b26bd352a84f207a83f6cb369cf8b1eb5ee56b4a7/8.jpg" data-mid="189918263" border="0" src="https://freight.cargo.site/w/559/i/36798c9f3d1d7488ba315e6b26bd352a84f207a83f6cb369cf8b1eb5ee56b4a7/8.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/7b918bbb6d51a3c69df54d2eb062d370389685d2ddb221df27ccf738c93d4c8f/9.jpg" data-mid="189918264" border="0" src="https://freight.cargo.site/w/559/i/7b918bbb6d51a3c69df54d2eb062d370389685d2ddb221df27ccf738c93d4c8f/9.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/68378278f7bc897b55bf8b60d95bae33e887cc70e04cf1b3cd5ddb57fdfce82e/10.jpg" data-mid="189918265" border="0" src="https://freight.cargo.site/w/559/i/68378278f7bc897b55bf8b60d95bae33e887cc70e04cf1b3cd5ddb57fdfce82e/10.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/e8df2d51dd5bb9908b50de3aec1ac9854de53a321c30b168ba0ad7b157b5f2bc/11.jpg" data-mid="189918266" border="0" src="https://freight.cargo.site/w/559/i/e8df2d51dd5bb9908b50de3aec1ac9854de53a321c30b168ba0ad7b157b5f2bc/11.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/f3c7a6b4baae823d823940e1c952122531dab3bf6c7d61f66e0ae82cd1d6879d/12.jpg" data-mid="189918267" border="0" src="https://freight.cargo.site/w/559/i/f3c7a6b4baae823d823940e1c952122531dab3bf6c7d61f66e0ae82cd1d6879d/12.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/f9c8347311d401dd9b70c34ce318e6a200333d30060d8a2afed1a7ab751d0e93/13.jpg" data-mid="189918268" border="0" src="https://freight.cargo.site/w/559/i/f9c8347311d401dd9b70c34ce318e6a200333d30060d8a2afed1a7ab751d0e93/13.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/4f3349017bf9b452e97c7a26098315545699b24d54137ea3fec2ca252c47163a/14.jpg" data-mid="189918269" border="0" src="https://freight.cargo.site/w/559/i/4f3349017bf9b452e97c7a26098315545699b24d54137ea3fec2ca252c47163a/14.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/c4b468e87038a59d6db6c0abc3912d9a7c134490947b6d1960dc3ec106aaf579/15.jpg" data-mid="189918270" border="0" src="https://freight.cargo.site/w/559/i/c4b468e87038a59d6db6c0abc3912d9a7c134490947b6d1960dc3ec106aaf579/15.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/997c179ae4952ea903cd0cd64519367f1328eb19ab495ff78ea3288a915685ea/16.jpg" data-mid="189918271" border="0" src="https://freight.cargo.site/w/559/i/997c179ae4952ea903cd0cd64519367f1328eb19ab495ff78ea3288a915685ea/16.jpg" /> https://mariel-schroder.com/Red-Eleven Wed, 06 Sep 2023 09:08:27 +0000 Mariel Schroder https://mariel-schroder.com/Red-Eleven Red 11 Model Management 2023 Stylingmhs_studio_ As part of an image refresh for the talent of Red 11 Model Management, I was brought on the team as the stylist. I sourced and selected clothing to suit each of the&nbsp;model’s&nbsp;aesthetics. Each model&nbsp;has&nbsp;2-3 different looks to show diversity and breadth. <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/089f63471d6bbbfde1597f57f254bc5d40e19145e12d0da37bb6bb053af5f27e/1.jpg" data-mid="189918603" border="0" src="https://freight.cargo.site/w/559/i/089f63471d6bbbfde1597f57f254bc5d40e19145e12d0da37bb6bb053af5f27e/1.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/40aa3d6894daeeed2f192d605b879c57ab5d6ae5c0bb95f675f543f35a977e0b/2.jpg" data-mid="189918604" border="0" src="https://freight.cargo.site/w/559/i/40aa3d6894daeeed2f192d605b879c57ab5d6ae5c0bb95f675f543f35a977e0b/2.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/1356320dd884f9dc0a5448845626f4f4c782a7230f08042902b16cd463b01624/3.jpg" data-mid="189918605" border="0" src="https://freight.cargo.site/w/559/i/1356320dd884f9dc0a5448845626f4f4c782a7230f08042902b16cd463b01624/3.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/b1de2241b51a9e67975ed5a5636ea27537de224b033fc25467e5620cf88130e7/4.jpg" data-mid="189918606" border="0" src="https://freight.cargo.site/w/559/i/b1de2241b51a9e67975ed5a5636ea27537de224b033fc25467e5620cf88130e7/4.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/ecb72307a55add4fe7de005e64368da1f61354a759538265c765a8bf0f97b06c/5.jpg" data-mid="189918607" border="0" src="https://freight.cargo.site/w/559/i/ecb72307a55add4fe7de005e64368da1f61354a759538265c765a8bf0f97b06c/5.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/edb18da061b24fe5b1f039e52dbf2a552aa92544651e008b4d72242c58dda7ac/6.jpg" data-mid="189918608" border="0" src="https://freight.cargo.site/w/559/i/edb18da061b24fe5b1f039e52dbf2a552aa92544651e008b4d72242c58dda7ac/6.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/5a47d3247233f4a925322f112c78e8d5a450f4a7fc327085047906512ab0ac6f/7.jpg" data-mid="189918609" border="0" src="https://freight.cargo.site/w/559/i/5a47d3247233f4a925322f112c78e8d5a450f4a7fc327085047906512ab0ac6f/7.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/371dbc629efcdc0e969cb39a93dd5fa59fe9e3efe52136e497ca8d98196e44c9/8.jpg" data-mid="189918610" border="0" src="https://freight.cargo.site/w/559/i/371dbc629efcdc0e969cb39a93dd5fa59fe9e3efe52136e497ca8d98196e44c9/8.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/1f638ad0f1e9243f3667c70844b3d1cf30c9ecc0b7ed7ce0e7bd48195f7f77bf/9.jpg" data-mid="189918611" border="0" src="https://freight.cargo.site/w/559/i/1f638ad0f1e9243f3667c70844b3d1cf30c9ecc0b7ed7ce0e7bd48195f7f77bf/9.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/cc52e222916ef097380149ecce169482951b72e9bf84fb3816e4c5f5f971beb1/10.jpg" data-mid="189918612" border="0" src="https://freight.cargo.site/w/559/i/cc52e222916ef097380149ecce169482951b72e9bf84fb3816e4c5f5f971beb1/10.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/43c526daff65e3a8d14b54e1b7876e127126a4d698789ab6c345a18075579b2f/11.jpg" data-mid="189918613" border="0" src="https://freight.cargo.site/w/559/i/43c526daff65e3a8d14b54e1b7876e127126a4d698789ab6c345a18075579b2f/11.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/3ed8b7b1c3a8f2b0e9e40ddde2e2a250b5aeacc2165e0f87210fe6828a5c2977/12.jpg" data-mid="189918614" border="0" src="https://freight.cargo.site/w/559/i/3ed8b7b1c3a8f2b0e9e40ddde2e2a250b5aeacc2165e0f87210fe6828a5c2977/12.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/c8170acfb18f444b519fb1022f56fbbec47c9d551d6514a53ee2935576acd49b/13.jpg" data-mid="189918615" border="0" src="https://freight.cargo.site/w/559/i/c8170acfb18f444b519fb1022f56fbbec47c9d551d6514a53ee2935576acd49b/13.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/af2cc7afb666bb62bbdb940a42c53dd4e9614bb06fc3c7ba319a9f5c97d42354/14.jpg" data-mid="189918616" border="0" src="https://freight.cargo.site/w/559/i/af2cc7afb666bb62bbdb940a42c53dd4e9614bb06fc3c7ba319a9f5c97d42354/14.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/c77e8a2741be92f9696bf0ae0ba326a0df8b8eaf1308f8cf17681ea044d1944d/15.jpg" data-mid="189918617" border="0" src="https://freight.cargo.site/w/559/i/c77e8a2741be92f9696bf0ae0ba326a0df8b8eaf1308f8cf17681ea044d1944d/15.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/1afcdc096e04ade5d20c4a39e09cf95474d3430a6354c1acab546a8d981d96d3/16.jpg" data-mid="189918619" border="0" src="https://freight.cargo.site/w/559/i/1afcdc096e04ade5d20c4a39e09cf95474d3430a6354c1acab546a8d981d96d3/16.jpg" /> https://mariel-schroder.com/campaigns Mon, 09 Jan 2023 22:52:21 +0000 Mariel Schroder https://mariel-schroder.com/campaigns SEASONAL CAMPAIGNS '20 - present Creative leadmoochi Right from the initial seed of the idea through to launch, I&nbsp;was&nbsp;responsible for the conception of Moochi campaigns and overseeing their execution. This&nbsp;involved&nbsp;creative and budget decisions about photographic and videographic style, photographer, model, graphic treatments and how these&nbsp;translated&nbsp;to all outputs across different channels. In addition to standard digital channels, I also&nbsp;planned&nbsp;how each campaign&nbsp;transferred&nbsp;to the in-store experience. Once templates and visual treatment&nbsp;were&nbsp;established, I&nbsp;worked&nbsp;with,&nbsp;supported&nbsp;and&nbsp;managed&nbsp;the graphic design team to ensure that the concept and values&nbsp;were&nbsp;maintained for the duration of the entire campaign. <img width="1513" height="1488" width_o="1513" height_o="1488" data-src="https://freight.cargo.site/t/original/i/4c11c8ada19b2ef8f8b021ac4ef8bb831887d0224df3a501ca8e37e1b4514e1b/P2-edit.png" data-mid="164163412" border="0" src="https://freight.cargo.site/w/1000/i/4c11c8ada19b2ef8f8b021ac4ef8bb831887d0224df3a501ca8e37e1b4514e1b/P2-edit.png" /> PALETTE TWO | CONTINUUMApril '22 Emerging from a time of Covid lockdowns and disruptions, this palette explores the concept of stepping into a new tomorrow with a reinvigorated sense of strength and purpose. Set in a futuristic white void, continuum creates a sense of freshness and freedom which moves forward from the past that has gone before. PALETTE THREE | GALLERIA June '22 In this campaign, the convergence of art and dress is symbiotic – a seamless and instinctive interaction. The clean lines of the gallery interiors play on the idea that subconscious artistic decisions result in distinctive style, which is showcased in a series of bold personal statements that can be tailored by the intuition of the wearer. <img width="756" height="1095" width_o="756" height_o="1095" data-src="https://freight.cargo.site/t/original/i/b4f9bcf8887108e9082b0a74650eb6fd5ccdcc112124f9a586ce7ee08785a569/P3-1.jpg" data-mid="167076362" border="0" src="https://freight.cargo.site/w/756/i/b4f9bcf8887108e9082b0a74650eb6fd5ccdcc112124f9a586ce7ee08785a569/P3-1.jpg" /> <img width="756" height="1095" width_o="756" height_o="1095" data-src="https://freight.cargo.site/t/original/i/9cdb2fa7d191e832d89527157394c06699be169ceb39e6060a79e369e81ed392/P3-2.jpg" data-mid="167076363" border="0" src="https://freight.cargo.site/w/756/i/9cdb2fa7d191e832d89527157394c06699be169ceb39e6060a79e369e81ed392/P3-2.jpg" /> <img width="756" height="1095" width_o="756" height_o="1095" data-src="https://freight.cargo.site/t/original/i/1e3c577eeb19686093ec50adf1c14439960bfc63c277d497cf1d044c803d0ab9/P3-3.jpg" data-mid="167076364" border="0" src="https://freight.cargo.site/w/756/i/1e3c577eeb19686093ec50adf1c14439960bfc63c277d497cf1d044c803d0ab9/P3-3.jpg" /> <img width="2560" height="5650" width_o="2560" height_o="5650" data-src="https://freight.cargo.site/t/original/i/21cd98c8e273f394e1f25b79ac930775e7357ebc1230db325a4e1c19d2f176ef/P3-4.jpg" data-mid="167076365" border="0" src="https://freight.cargo.site/w/1000/i/21cd98c8e273f394e1f25b79ac930775e7357ebc1230db325a4e1c19d2f176ef/P3-4.jpg" /> PALETTE FOUR | NATURAAugust '22This palette&nbsp;launched&nbsp;the spring season which is symbolic of fresh starts. The concept is designed to evoke a sense of new beginnings and a gentle reminder of warmer days to come. It is infused with ethereal softness and an organic eternal connection to the earth. <img width="1513" height="1491" width_o="1513" height_o="1491" data-src="https://freight.cargo.site/t/original/i/b87dea5521c56574b80a1562a3366df47094f283f97ba8048d76742b6f3e9749/p4.jpg" data-mid="167076366" border="0" src="https://freight.cargo.site/w/1000/i/b87dea5521c56574b80a1562a3366df47094f283f97ba8048d76742b6f3e9749/p4.jpg" /> PALETTE ONE &nbsp;January '23 For this campaign, we settle back into the everyday at the start of a new year, but warm breezes, sunny days and balmy nights still linger on. The concrete steps, walls and streets of the city are the backdrop for our busy back-to-work lives. But the sun and shadows serve as a subtle reminder of the last end-of-summer soirees, long lunches and holiday weekends still to be enjoyed. <img width="746" height="1093" width_o="746" height_o="1093" data-src="https://freight.cargo.site/t/original/i/a444785a5907be166d0b8efe3a0eed32bf5a904f65c2ce95899dbb0baf67c34d/P1-1.jpg" data-mid="167076358" border="0" src="https://freight.cargo.site/w/746/i/a444785a5907be166d0b8efe3a0eed32bf5a904f65c2ce95899dbb0baf67c34d/P1-1.jpg" /> <img width="746" height="1093" width_o="746" height_o="1093" data-src="https://freight.cargo.site/t/original/i/d339e1bd67bc743c4d8860aa99b7808c75b16e52ea83abc3975939ca6994450c/P1-2.jpg" data-mid="167076359" border="0" src="https://freight.cargo.site/w/746/i/d339e1bd67bc743c4d8860aa99b7808c75b16e52ea83abc3975939ca6994450c/P1-2.jpg" /> <img width="746" height="1093" width_o="746" height_o="1093" data-src="https://freight.cargo.site/t/original/i/e715b2b6780c241c40bd65d9d475c2bdae02c75d97e39803dedc49e2b6c615f9/P1-3.jpg" data-mid="167076360" border="0" src="https://freight.cargo.site/w/746/i/e715b2b6780c241c40bd65d9d475c2bdae02c75d97e39803dedc49e2b6c615f9/P1-3.jpg" /> <img width="2560" height="7104" width_o="2560" height_o="7104" data-src="https://freight.cargo.site/t/original/i/e67965fa5f8384bfc26c1f7adc5f5313393d4cc8946ff684c926868f5035bb05/P1-4.jpg" data-mid="167076361" border="0" src="https://freight.cargo.site/w/1000/i/e67965fa5f8384bfc26c1f7adc5f5313393d4cc8946ff684c926868f5035bb05/P1-4.jpg" /> https://mariel-schroder.com/key-pieces Tue, 10 Jan 2023 06:59:35 +0000 Mariel Schroder https://mariel-schroder.com/key-pieces KEY PIECES CAMPAIGN 2020 - 2023 Creative leadmoochi Moochi Key Pieces are designed as the baseline to the client’s wardrobe and considered essential to everyday outfitting and styling needs. Whilst simple in form and monochromatic in their offering, they are crucial to seasonal changes, and are therefore released only twice a year to provide solutions to spring and autumnal shifts. As the campaign for Key Pieces runs over six-monthly cycles, the imagery&nbsp;was&nbsp;created to capture each garment true to form but without dating aesthetically throughout this timeframe. Similar to the Palette campaigns, I&nbsp;was&nbsp;responsible for Key Pieces campaign conception and implementation, including photographic style, photographer, model and how each campaign&nbsp;rolled&nbsp;out digitally and physically. I&nbsp;worked&nbsp;with and&nbsp;managed&nbsp;the graphic design team to ensure successful execution. KEY PIECESspring summer ‘21 Maintaining the essence and ethos of Key Pieces,&nbsp;I designed&nbsp;this campaign&nbsp;to portray today’s woman ready to go out and face the day ahead in a no-nonsense way. To achieve this, the model is seen in a notional modern home environment, where the minimal décor complements the simple lines of the garments. <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/957bcc6dc3e1dbf3d07fd095e6a5b59790379604961943c73fa79fb049769b41/KP-1-1.jpg" data-mid="164180557" border="0" src="https://freight.cargo.site/w/559/i/957bcc6dc3e1dbf3d07fd095e6a5b59790379604961943c73fa79fb049769b41/KP-1-1.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/c0d7ba26b665db03c61839099de93c5c82482d5ef60758949023486323beb64a/KP-1-2.jpg" data-mid="164180558" border="0" src="https://freight.cargo.site/w/559/i/c0d7ba26b665db03c61839099de93c5c82482d5ef60758949023486323beb64a/KP-1-2.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/9497258a1739d3c105b76f859b9b81bbcd06bb9bc04c41703baad981ed82569e/KP-1-3.jpg" data-mid="164180559" border="0" src="https://freight.cargo.site/w/559/i/9497258a1739d3c105b76f859b9b81bbcd06bb9bc04c41703baad981ed82569e/KP-1-3.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/5eb74d2e4f395c26790390ad3158763c1eb868b82724a0a375dd3713f5e22c31/KP-1-4.jpg" data-mid="164180560" border="0" src="https://freight.cargo.site/w/559/i/5eb74d2e4f395c26790390ad3158763c1eb868b82724a0a375dd3713f5e22c31/KP-1-4.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/b9f4df0fe22286ea2bfe8b7daeac1c9a81c96b5b074c08d90e5807c73d17434d/KP-1-5.jpg" data-mid="164180561" border="0" src="https://freight.cargo.site/w/559/i/b9f4df0fe22286ea2bfe8b7daeac1c9a81c96b5b074c08d90e5807c73d17434d/KP-1-5.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/ef5fd122b28c0d656b28d119f276ab7bf57a1ef44800a717fb774547f933bbb1/KP-1-6.jpg" data-mid="164180562" border="0" src="https://freight.cargo.site/w/559/i/ef5fd122b28c0d656b28d119f276ab7bf57a1ef44800a717fb774547f933bbb1/KP-1-6.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/ff36a61082aee670cd4ac4a8279d1ede622f16677c65a4b93c4bc64d60a18710/KP-1-7.jpg" data-mid="164180563" border="0" src="https://freight.cargo.site/w/559/i/ff36a61082aee670cd4ac4a8279d1ede622f16677c65a4b93c4bc64d60a18710/KP-1-7.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/3aaf1f3c42e5ee3a1bd4f198b4d9ec0c4588b7cd4898716ff54027ed997f1683/KP-1-8.jpg" data-mid="164180564" border="0" src="https://freight.cargo.site/w/559/i/3aaf1f3c42e5ee3a1bd4f198b4d9ec0c4588b7cd4898716ff54027ed997f1683/KP-1-8.jpg" /> KEY PIECESautumn winter ‘21 For Autumn Winter, the garments were designed with organic and free flowing shapes. Focusing on these forms as the basis,&nbsp;my&nbsp;concept&nbsp;for&nbsp;this campaign&nbsp;was&nbsp;to create an abstract gallery environment, where the model is integrated into the setting becoming almost like a sculpture herself. <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/eec39dd9741371aad875bfcbbbde93f27f2a899847487ecd6499b611203bcea1/KP-2-1.jpg" data-mid="164180844" border="0" src="https://freight.cargo.site/w/559/i/eec39dd9741371aad875bfcbbbde93f27f2a899847487ecd6499b611203bcea1/KP-2-1.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/dda84b02184fb7bcaeeddde0b8884f214c1404c6a061f597dce66eec50d1568b/KP-2-2.jpg" data-mid="164180845" border="0" src="https://freight.cargo.site/w/559/i/dda84b02184fb7bcaeeddde0b8884f214c1404c6a061f597dce66eec50d1568b/KP-2-2.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/f9d0e1f17dfcd6eecbe18256146658804da620094f875ec439268c1529e6e978/KP-2-3.jpg" data-mid="164180846" border="0" src="https://freight.cargo.site/w/559/i/f9d0e1f17dfcd6eecbe18256146658804da620094f875ec439268c1529e6e978/KP-2-3.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/b3a12f6e882c6d860c2fadf3bbe24961837ed368126f2e65628e8a2c9a3ee19b/KP-2-4.jpg" data-mid="164180847" border="0" src="https://freight.cargo.site/w/559/i/b3a12f6e882c6d860c2fadf3bbe24961837ed368126f2e65628e8a2c9a3ee19b/KP-2-4.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/d27dd18fb6ba29afb7c6a703a1952b6f5eee39180c51d68767619adcc7d6ead2/KP-2-5.jpg" data-mid="164180848" border="0" src="https://freight.cargo.site/w/559/i/d27dd18fb6ba29afb7c6a703a1952b6f5eee39180c51d68767619adcc7d6ead2/KP-2-5.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/0818b5439a1cae7f45ad1934ac02598884d97d1e8fdcd002e8fc28987b4ab910/KP-2-6.jpg" data-mid="164180849" border="0" src="https://freight.cargo.site/w/559/i/0818b5439a1cae7f45ad1934ac02598884d97d1e8fdcd002e8fc28987b4ab910/KP-2-6.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/ecadd31c0102fa3d5f7ff161f85b7a163c3bb816c4ad70630212de7ca8aa58d3/KP-2-7.jpg" data-mid="164180850" border="0" src="https://freight.cargo.site/w/559/i/ecadd31c0102fa3d5f7ff161f85b7a163c3bb816c4ad70630212de7ca8aa58d3/KP-2-7.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/6bd6f3fb2488a0360560bc488213c9ad09bdca47960e616b62fea2caee7b7e8d/KP-2-8.jpg" data-mid="164180851" border="0" src="https://freight.cargo.site/w/559/i/6bd6f3fb2488a0360560bc488213c9ad09bdca47960e616b62fea2caee7b7e8d/KP-2-8.jpg" /> KEY PIECESspring summer ‘22 Contemporary dressing is at the core of Key Pieces.&nbsp;Spring-boarding off this idea,&nbsp;I created&nbsp;the Spring Summer campaign&nbsp;to present the garments and the model as pieces of modern art. Some of the images are reminiscent of surrealism as the model seemingly defies gravity. <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/025d3bc1b099614b144ce328fc1d083b97064f2b2b60fa917cf28a33f2fea62c/KP-3-1.jpg" data-mid="164180895" border="0" src="https://freight.cargo.site/w/559/i/025d3bc1b099614b144ce328fc1d083b97064f2b2b60fa917cf28a33f2fea62c/KP-3-1.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/214a4022939960b3c3c1abf9cd500538ae83200f5d3ba763628fa76322ab14c7/KP-3-2.jpg" data-mid="164180896" border="0" src="https://freight.cargo.site/w/559/i/214a4022939960b3c3c1abf9cd500538ae83200f5d3ba763628fa76322ab14c7/KP-3-2.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/1418aeffcfd3d90efac654f13a4d243ad75038fbb12ff1fa0426df06c78b9444/KP-3-3.jpg" data-mid="164180897" border="0" src="https://freight.cargo.site/w/559/i/1418aeffcfd3d90efac654f13a4d243ad75038fbb12ff1fa0426df06c78b9444/KP-3-3.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/c63f1c7890cc07ceb66a365c5bc5706aadf297fff0e3642d7d92bfc7b5ef3a5e/KP-3-4.jpg" data-mid="164180898" border="0" src="https://freight.cargo.site/w/559/i/c63f1c7890cc07ceb66a365c5bc5706aadf297fff0e3642d7d92bfc7b5ef3a5e/KP-3-4.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/6ad341073cf2884d581b0b8ebab23551680793830a084e8128ff87d94b3d3589/KP-3-5.jpg" data-mid="164180899" border="0" src="https://freight.cargo.site/w/559/i/6ad341073cf2884d581b0b8ebab23551680793830a084e8128ff87d94b3d3589/KP-3-5.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/34a9c686476a990f7e90f38e89fac62669d8a0cc4eb4259755b60972b86d3a5f/KP-3-6.jpg" data-mid="164180900" border="0" src="https://freight.cargo.site/w/559/i/34a9c686476a990f7e90f38e89fac62669d8a0cc4eb4259755b60972b86d3a5f/KP-3-6.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/63648a6897d19aef079425d4b0a9a2bd368512dccb6d92fb0f0530040d70d38b/KP-3-7.jpg" data-mid="164180903" border="0" src="https://freight.cargo.site/w/559/i/63648a6897d19aef079425d4b0a9a2bd368512dccb6d92fb0f0530040d70d38b/KP-3-7.jpg" /> <img width="559" height="839" width_o="559" height_o="839" data-src="https://freight.cargo.site/t/original/i/5026705a111b5f160175bbb35b148680e9c7775c4a4c9499cbddef9abd9f968a/KP-3-8.jpg" data-mid="164180904" border="0" src="https://freight.cargo.site/w/559/i/5026705a111b5f160175bbb35b148680e9c7775c4a4c9499cbddef9abd9f968a/KP-3-8.jpg" />