Art Direction
Ogilvy New York
In 2019 Vaseline celebrated 100 years of being part of women’s beauty routines. As health and beauty practices are often handed down from person to person within families, the aim was to highlight how this process brings women together.

We interviewed 3 different families to learn about their unique stories, including their experience and preferences with Vaseline products and beauty routines. The result was a campaign that was relatable and empathetic for different generations of women.