Art Direction + Digital Design
Ogilvy New York
Citizens Bank launched a digital only bank called Citizens Access. For this launch, we built on the idea that you have all the tools to save better, easier and quicker quite literally in your hands.

We developed a brand identity based on the motif of hand imagery to represent and highlight the different characteristics and services offered by the digital bank.

As this was separate from the main Citizens Bank campaign I worked on, we developed a new brand identity, voice, website and ads to reflect the unique features of a digital only bank.